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90% of their brain is developed by age 5.  Make it count!

The 90by5.org campaign is driven by the action statement, “When… Then…” It highlights when parents/caregivers engage with young children in everyday interactions, then those children learn essential skills for success in school and in life.

when you share what’s yours... then they learn to share what’s theirs.   |  when you sing together... then they learn rhythm.  |  when you tell stories at bath time... then they learn new vocabulary.  |  when you encourage your child... then they develop resilience.  |  when you show honesty... then they learn to be truthful.  |  when you play games together... then they learn to take turns with others.  |  when you play with puzzles... then they develop problem solving skills.  |  when you respond to your child’s needs... then they learn to trust.  |  when you talk together at mealtime... then they learn words.  |  when you point out signs... then they learn that print has meaning.  |  when you take your child for a walk... then they learn about the world around them.  |  when you listen to your child... then they learn that their voice matters.  |  when you describe what you’re doing to your child... then they learn new words.  |  when you engage in pretend play with your child... then they learn to use their imagination.  |  when you encourage your child to tell stories... then they learn to organize their thoughts.  |  when you comfort your child... then they learn that emotions are okay.  |  when you apologize to your child... then they learn accountability.  |  when you set boundaries with love... then they learn self-discipline.  |  when you encourage your child to help others... then then they learn empathy.  |  when you let your child make choices... then they learn decision-making.  |  when you let your child make mistakes... then they learn resilience.  |  when you let your child do things on their own... then they learn independence.  |  when you encourage your child to clean up... then they learn responsibility.  |  when you practice gratitude together... then they learn to be thankful.  |  when you ask your child questions... then they learn to express their thoughts.  |  when you let your child water the plants... then they learn to care for living things.  |  when you match socks with your child... then they learn patterns.

Resources

resources

Even the smallest things you do have impact! Explore these state-wide resources for parents and caregivers.

Toolkits

90by5 digital assets

Help share 90by5 messaging in your community. Access digital assets to share on websites and social media platforms.

These resources are presented by: